THE STORY

Founded in 2014 by sisters Esther and Marian, VIDDA is a handmade jewelry brand from Spain. Its story began after a trip to Mexico, where they had the opportunity to witness firsthand the value placed on craftsmanship and the dedication involved in this art form. Inspired by this experience and their entrepreneurial spirit—an attitude inherited from their father Loren—they decided to give shape to the idea of creating their own jewelry upon their return.

Behind VIDDA is a team of talented and passionate women. In our workshop in Bilbao, the first ideas and sketches take form and, through a meticulous, entirely artisanal process, are transformed into the jewelry pieces that make up each of our collections. We use high-quality materials, such as Swarovski crystals, natural leather, and finishes in 24-karat gold plating or sterling silver. All our pieces comply with European jewelry regulations: they are hypoallergenic, environmentally friendly, and sustainably crafted.

VISSION

Under the motto “Don’t be unseen”, at VIDDA we create unique, bold jewelry designed to stand out. We offer a wide variety of designs that, while maintaining the signature style that defines us, adapt to the personality of those who wear them. Our vision is to provide jewelry of the highest quality, empowering everyone who trusts our brand and helping them express their style through our pieces.

Moreover, we are committed to a constant process of learning, striving to improve every day so we can continue growing sustainably and responsibly.

#dontbeunseen